{"id":101167810,"date":"2026-10-26T22:36:59","date_gmt":"2026-10-26T20:36:59","guid":{"rendered":"https:\/\/natashakohan.com\/how-to-build-a-sustainable-practice-of-a-psychotherapist-that-provides\/"},"modified":"2026-10-26T22:58:18","modified_gmt":"2026-10-26T20:58:18","slug":"how-to-build-a-sustainable-practice-of-a-psychotherapist-that-provides","status":"publish","type":"page","link":"https:\/\/natashakohan.com\/en\/how-to-build-a-sustainable-practice-of-a-psychotherapist-that-provides\/","title":{"rendered":"How to build a sustainable practice of a psychotherapist that provides."},"content":{"rendered":"\n

Most likely, I would never have raised this topic if it were not for my entrepreneurial experience. This experience has a special entrepreneurial optics, which is often simply bewildering, having entered the world of psychotherapy. Bewilderment arises when I hear from colleagues that they are far from fully providing for themselves while working as a psychotherapist. We have been learning for years how to help people. But we have no idea how to help ourselves live decently.<\/p>\n\n\n\n

We do not consider our business (private practice) as a business, which, in theory, should not only bring benefits to clients and pleasure and recognition of the owner. How many of us expect a return on investment in our education? How much does training for a Gestalt therapist cost in Ukraine? 10-15 thousand euros, several years of life and a lot of time. How many of us started learning Gestalt thinking that it was just a hobby that would never become a profession? And how many of us end up practicing successfully? And how many of us successfully mask our true desire to earn money in this profession under the guise of a noble occupation for the soul and for the sake of others?<\/p>\n\n\n\n

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Yes, they teach us to be psychotherapists, but they hardly teach us how to build a private practice and treat practice as our business. When I came to psychology, I realized that most of my colleagues are very far from entrepreneurial thinking and separate work as a psychotherapist and earning money. Moreover, our mentality generally perceives requests to earn money as something unpleasant and shameful. Who are entrepreneurs from the point of view of an ordinary Ukrainian? Usually they talk about earners – baryghs. And being a psychologist-barygoy is generally some kind of triple shame.<\/p>\n\n\n\n

My British experience<\/h2>\n\n\n\n

For more than a year now, I have been visiting an online group where British psychotherapists discuss precisely the issue of promoting their business. The group is called the Private Practice Business Development Group. The reasons for the creation of this group by British therapists are as follows:<\/p>\n\n\n\n